Tyler Chisholm: Evolution, Illusion & Self-Indulgence
Tyler Chisholm
CEO clearmotive marketing group
Podcaster: Collisions/YYC & They Just Get It
Listen on: Apple Podcasts | Google Podcasts | Overcast | Spotify | RSS
The Executive Commute Podcast with Jayson Krause: Show Notes
Evolution, Illusion & Self-Indulgence
Bio: Tyler Chisholm
Tyler hails from Montreal and found his way to Alberta to pursue his chosen career as a commercial pilot. A drastic shift in the economy causing a drought in pilot jobs left him looking for a new career. He turned his passion for all things business into a new career owning and operating multiple businesses until he landed on his one true love; marketing. Tyler has led clearmotive marketing since 2010. His curiosity fuels his days and has led to his recent adventures as a podcast host of Collisions/YYC and They Just Get It.
Part 1: The Early Days
Quotes
“Understand where your customer is going to be before they are, so you can be there to intersect them with something that’s going to add value.”
“I fell in love with helping people and had no idea I was going to love that.”
“I showed people their potential through my eyes.”
“If you can’t be number one in the category, redefine the category.”
“We elevated the brand experience which allowed us immediately to increase what we were able to charge.”
Summary
We started the interview with Tyler Chisholm explaining his role as the CEO of clearmotive marketing, which is a full-service marketing agency focusing on modern marketing. He explained the changes in the marketing scene since the arrival of the digital age- B2C now has the same relationship with customers that B2B enjoyed in the past. The implementation of technology has leveled out the playing field for all industries to form a relationship with their customers. There’s a difference between companies using customer data to let them know that they know about them and giving them what they need.
Tyler recalled growing up on a farm where he learned resilience, resourcefulness, curiosity, adaptability, and problem-solving. He got to experience different sides of entrepreneurship from his entrepreneur parents. He learned the partnership business environment that his family exhibited, plus the stoicism that he had to work for many years to get rid of.
He went on to explain why he chose a career as a commercial pilot fueled by his operating mindset and by flying the next coolest thing. Tyler dove into how he transitioned from a commercial pilot- and instead followed his passion for health and fitness. He believes that his becoming known for helping people discover health and fitness was his first step into a leadership role.
He went on to describe how he pivoted from health and nutrition by discovering the business side of personal training. He started building a brand by understanding the marketing aspect side of it and learning at his own risks.
Timeline
[3:18] Tyler explained what they do at clearmotive marketing and his role as CEO.
[4:25] How the evolution of the digital space has changed the marketing sector over the years.
[7:25] How companies should use personalization to help customers find what they need.
[9:55] He described the qualities he learned growing up on a farm and in an entrepreneurial family.
[13:51] The influences that led Tyler to choose a commercial pilot career path.
[17:27] How he transitioned from a commercial pilot to falling in love with health and fitness.
[19:31] How Tyler discovered the marketing side of business to start his current business.
Part 2: Hitting Rock Bottom
Quotes:
“Brand is an experience you provide for your customers.”
“Leadership is much more about how you interact and what your relationship is with yourself, than it is necessarily with others.”
“If you just invest in them as people and not just as employees, it will actually work better.”
“How you’re elevating and supporting those people as the individuals that they are, that’s where real leadership shows up.”
“I’m a firm believer in getting an external partner to help me navigate and to insert new beliefs.”
Summary
Tyler described a “brand” which is how you show up with the people around you. He shared his rock bottom moment was when he survived on $1,200 in LA and had to wash dishes in a bathtub. The mental and physical resiliency of growing up on a farm helped him get over that moment.
Tyler believes that leadership is more about how you interact with your personal growth than how you interact with others. You should learn to be a steward of your own emotions at the moment to be a good leader. He explained how he uses mental and physical anchors to not negatively react at the moment.
We discussed how the volatility of the market during the pandemic is keeping leaders like Tyler on their toes. Tyler has adopted a learning and positive mindset through other leaders and businesses, so he doesn’t get stuck with the negativity of the world today. Tyler demystifies the idea of stoic leadership in Hollywood, which he exhibited at the beginning of his leadership career, and explained why it didn’t work. A great leader provides an environment to help team members actualize who they are and what’s important to them.
Tyler advises leaders to get a third party to help them navigate and to insert new beliefs. Getting a coach who will guide you and support you with new beliefs and ideas should help you be a better leader than a boss.
Episode Timeline:
[2:06] Defining brand as how you show up to the people around you in business.
[3:35] Tyler defined his rock bottom moment as when he was completely broke and had to push through with resiliency.
[6:19] The importance of the ability to handle your emotions at the moment as a leader.
[8:07] How Tyler uses physical anchors to catch himself before negatively reacting at the moment.
[10:16] The fear of the market volatility during the pandemic.
[11:57] Things you do to show up as a leader and be better at listening to your team.
[14:06] Why the idea of Hollywood stoic leadership won’t work in the real world.
[15:53] The role of a leader in making team members realize who they are in work and life.
[28:50] The importance of a coach in helping you navigate your leadership role.
Part 3: Diverse and Innovative Leadership+ The Future+ a Rapid-Fire Question Session
Quotes
“To give feedback, one also needs to be permissible to get it.”
“It is important to give feedback in good faith and to permit direct feedback from others.”
“If you don’t have trust at the bottom of the pyramid, feedback sounds a lot like being mean to me.”
“We wait till we trust people and then we’re vulnerable, but the second we’re vulnerable, we immediately create trust.”
“I love that we had five years of digital transformation in five months.”
“Industries have gone away before, and new industries have emerged, and we’re in a cycle right now where that’s going to happen more rapidly than its ever happened in history.”
Summary
Tyler described the type of leader he has been over the last year; inclusive, creator of space for people to bring new ideas, and supportive. He is looking forward to progressing and working on his need to keep himself under control. Your frustrations as a leader don’t give you the results that you want but rather disenfranchises people.
Be careful how you define feedback. Tyler explained the difference between elevating feedback, and wanting to be right when giving feedback. It is important to give feedback in good faith and to permit direct feedback from others. Build a trust environment where people can give and receive feedback freely. Tyler believes that it is through consistency and reduced gossip that we as leaders can build trust.
COVID-19 has created technological and entrepreneurial change and development, which will allow the world to revolutionize how things are done. We also have to learn to pivot with all the changes happening and be ready for any backlash. Tyler explained how leaders can show loyalty and help team members pivot so as not to be left behind.
In the end, Tyler answered my rapid-fire questions. Here he answered questions with one sentence and with incredibly witty answers. Thank you for listening to this 3-part value-packed interview including leadership and business advice!
Episode Timeline
[1:54] Tyler described the type of leader he has become over the last 18 months.
[3:32] Keep yourself under control when you feel frustrated as a leader to get the results that you want.
[5:24] How to genuinely give direct feedback to your team members.
[8:12] How to build trust with consistency and reduced gossip.
[9:36] Tyler explained his optimism in technology and entrepreneurship plus concern for the unknown.
[13:17] How leaders can help internal people pivot through inclusion.
[15:50] Tyler answers some rapid-fire questions.
Links
Production & Music by Alec Harrison
The Science Behind Success by Jayson Krause
Group Accelerated Leader Program with Level 52
