WIIFM—“What’s In It For Me?”—it’s the silent operator, constantly shaping our decisions, driving our actions, and influencing the way we engage with the world. It’s not some selfish mantra; it’s the truth about human behaviour. Whether we like to admit it or not, WIIFM is always running in the background, steering us toward what matters most to us.

Let’s get one thing straight: high engagement isn’t a “nice-to-have.” It’s essential. Organizations that know how to foster true engagement don’t just see incremental gains in productivity—they see transformative shifts in culture, performance, and long-term success.